Anyone can be a bass fisherman, but to be a Pro, you need to have the right baits. At Pro Bass Lures, we offer you the best selection of soft plastic fishing lures that are guaranteed to land you that trophy bass. We've perfected the plastic mix, which allows for our baits to last more than a couple bites. We've perfected the scent that goes into our lures. This means you've got longer to set the hook, because that big lunker won't want to let go. Our baits have been used all over the world from Lake Erie in Pennsylvania, to the Harris Chain of Lakes in Central Florida & even to the famous Lake El Salto in Mexico.